Low-income adults living in rural and peri-urban areas who depend on private thermal vehicles every day. Public transport options are limited, making car use essential rather than optional.

In France, one of the hardest climate target groups to reach is low-income adults living in rural and peri-urban areas who depend on private thermal vehicles every day. They are typically aged 30 to 65, often working in manual or service jobs, and living far from public services. Around 12–15 million people fit this profile, especially in regions such as Hauts-de-France, Grand Est, Bourgogne-Franche-Comté, and parts of Nouvelle-Aquitaine. Public transport options are limited, making car use essential rather than optional.

This group rarely contributes effectively to emissions reductions because they face structural barriers rather than a lack of motivation. Their older diesel or petrol cars are expensive to replace. They often live in older, poorly insulated homes, where renovation costs remain out of reach despite subsidies. Additionally, administrative processes to access support are viewed as complex and mistrusted. Climate measures that increase fuel or living costs can feel unfair, as seen during the Gilets Jaunes movement.

Two practical solutions could significantly improve their ability to engage in the transition. First, deploying local electric-car sharing hubs in village centers would give residents access to low-emission mobility without the burden of ownership. This can be implemented within 1–3 years through regional funding, partnerships with mobility operators, and local promotion. Second, introducing simplified home-retrofit packages with zero upfront payment—reimbursed gradually through energy savings—would reduce emissions and energy poverty simultaneously. Standardizing the process and involving local artisans would ensure rapid rollout.

These initiatives would close a major climate equity gap and allow millions of rural residents to become active participants in France’s climate goals.

Decision-maker contact:
Monique Barbut — Minister of Ecological Transition
Email: sec.sg@developpement-durable.gouv.fr

This Post was submitted by Climate Scorecard France Country Manager, Camille Huret.